Course program

Working with Sitestat
14 Sep, Berlin - 14 Sep, Antwerpen - 15 Sep, Central London - 15 Sep, Bruxelles
Learn how to work with Sitestat to gain insight in to your website's success. Learn about the key concepts of web analytics and how to apply Sitestat reports in practice.
Read more

Report customisation and data mining
8 Sep, Central London - 3 Sep, Paris - 19 Oct, Bruxelles - 21 Oct, München
Create fully individualised reports. Learn how to tailor reports to your specific business needs by combining any metric and dimension into actionable overviews. Include data from your company databases on the fly or calculate your custom business metrics.
Read more

Improve your website
23 Sep, Central London - 5 Oct, Paris - 12 Oct, Antwerpen - 14 Oct, Bruxelles
Optimise your website to improve loyalty, trust and conversion. With a usability expert you will discuss improvements best practice.
Read more

Smarter campaign analytics
29 Sep, Amsterdam - 9 Nov, Paris - 17 Nov, Bruxelles - 18 Nov, Antwerpen
Gain a better return from your online campaigns. You learn to determine Key Performance Indicators (KPI's), to define campaign labels and to pro-actively manage your campaign results.
Read more

Improve conversion
7 Sep, Paris - 9 Sep, Amsterdam - 9 Sep, Frankfurt - 21 Sep, Antwerpen
Discover how you can effectively convert online visitors into customers at the lowest costs possible. You learn to determine Key Performance Indicators (KPIs), and receive a detailed insight in the performance and return of your business critical online processes.
Read more

Segment and Target
8 Sep, Antwerpen - 9 Sep, Bruxelles - 21 Sep, Amsterdam - 28 Sep, Central London
Zoom in on key visitor groups. You learn to identify your most valuable visitors, respond more quickly to their preferences, improving content and campaign targeting.
Read more

Stream Sense™
16 Sep, Paris - 28 Sep, München - 21 Oct, Central London - 26 Oct, Antwerpen
Discover how you can optimise streaming video messages and make advertising spend more effective. Through a detailed insight into how visitors interact with online videos and your website you will learn how your videos drive conversion and engagement.
Read more