Nedstat and Tripolis announce partnership

Amsterdam, 5 December 2008 - Tripolis, leading E-mail Service Provider (ESP) in the Netherlands, and Nedstat, a leading provider of web analytics, have joined forces to offer seamless integration of their products. Online marketers can significantly improve campaign conversion by creating highly targeted messages based on behavioral data.

The newly formed partnership enables joint customers to get accurate, real-time insights into how recipients of e-mail campaigns behave after they have clicked through and landed on the website. Valuable information such as number of e-mails sent, bounces, open rate and click-through rate can be monitored and analysed directly in Sitestat in combination with on-site behaviour and conversion. With the simple drag and drop feature, users can select visitor groups that did not convert and send these back to Tripolis Dialogue for targeted re-mailings.

Willem Stam, Partner at Tripolis: "Customers want to send highly targeted e-mails in order to improve the effectiveness of their campaigns. The integration with Sitestat enables them to use customer behavior to select target groups for re-mailing. The integration is very easy to use and delivers direct results."

Michiel Eielts, VP Partnerships at Nedstat says: "Using online behavior data for targeting campaigns has proven to significantly increase conversions. Our development team has done a wonderful job in truly embedding this advanced feature in Sitestat and making it extremely easy to use for any marketing professional."

The partnership is facilitated through Sitestat's RING™ integration platform which provides a dedicated framework for any type of online marketing application. Using open standards like SOAP, HTTP and others to communicate with the integration partners, it enables data to be passed directly from independent marketing applications into Sitestat and vice versa.

In addition to the Tripolis integration, Nedstat has developed partnerships with a number of online marketing software vendors across different categories such as e-mail marketing, performance measurement, video platforms, on-site search & navigation, content management systems and others.

The integration is directly available to all joint customers of Sitestat and Tripolis Dialogue.

About Tripolis
Tripolis is a leading provider of communication solutions. Their web based solution 'Tripolis Dialogue' allows customers to plan and implement complete multi-channel campaigns. Tripolis was founded in 1997, its customers include Fortis, Wegener eMedia, Thomas Cook and Rabobank.