Nedstat launches Sitestat Report Builder

Amsterdam, 13 July 2009 - Nedstat announces the launch of the Sitestat Report Builder enabling full flexibility to create and customise reports. Users can tailor their reports to their specific business needs by combining any metric and dimension including data from a company database. Reports can be shared with colleagues ensuring consistent, relevant and easy to understand reporting throughout the organisation.

The Report Builder dramatically elevates the custom reporting, drilldown and data mining capabilities within Sitestat. Users are free in making any combination of metrics and dimensions and the order in which they are displayed. Metrics and dimensions can be dragged and dropped in rows and columns and changed or extended on the fly. Via the 'Calculate' feature, new custom metrics can be calculated directly within the user interface. External data such as API or database imported data can be included as variables in the reports.

With the 'Publish' option, newly created reports can be made available for others. This allows web analytics specialists to provide colleagues in their organisation with reports that are consistent, relevant and easy to understand.

"Web analytics professionals need to tailor reporting to their specific business needs", says Michael Kinsbergen, CEO at Nedstat. "The Report Builder gives them all the flexibility to do exactly that and even include external data for true enrichment of the web analytics data. This will greatly improve the relevancy of their online business insights."

The Report Builder is available to all Sitestat customers at no extra cost.

Further details of the Report Builder can be found here. For feedback please go to blog.sitestat.com.