Course program

Stream Sense™
25 Mar, Frankfurt - 21 Oct, Central London
Discover how you can optimise streaming video messages and make advertising spend more effective. Through a detailed insight into how visitors interact with online videos and your website you will learn how your videos drive conversion and engagement.
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Segment and Target
16 Mar, Antwerpen - 18 Mar, Bruxelles - 2 Apr, Amsterdam - 6 May, Frankfurt
Zoom in on key visitor groups. You learn to identify your most valuable visitors, respond more quickly to their preferences, improving content and campaign targeting.
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Improve conversion
25 Mar, Paris - 27 Apr, Central London - 11 May, Amsterdam
Discover how you can effectively convert online visitors into customers at the lowest costs possible. You learn to determine Key Performance Indicators (KPIs), and receive a detailed insight in the performance and return of your business critical online processes.
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Smarter campaign analytics
4 May, Paris - 4 May, Bruxelles - 26 May, Central London - 27 May, Berlin
Gain a better return from your online campaigns. You learn to determine Key Performance Indicators (KPI's), to define campaign labels and to pro-actively manage your campaign results.
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Report customisation and data mining
7 Apr, Amsterdam - 27 Apr, Bruxelles - 29 Apr, Antwerpen - 6 May, Central London
Create fully individualised reports. Learn how to tailor reports to your specific business needs by combining any metric and dimension into actionable overviews. Include data from your company databases on the fly or calculate your custom business metrics.
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Working with Sitestat
16 Mar, Berlin - 16 Mar, Paris - 17 Mar, Central London - 18 Mar, Amsterdam
Learn how to work with Sitestat to gain insight in to your website's success. Learn about the key concepts of web analytics and how to apply Sitestat reports in practice.
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Improve your website
29 Apr, München - 26 May, Antwerpen
Optimise your website to improve loyalty, trust and conversion. With a usability expert you will discuss improvements best practice.
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